Photo: Exchange Tower via Tagvenue
Melbourne
Tuesday 8 September
9am to 3pm
Exchange Tower
The AI Install Day
The next version of your business,
built with you.
The technology is the beginning. Capability is the point.
400+ business owners through the room
Watch the film
Every city we run
Request a place
The AI Install Day
Every room, every city.
Same day, same build. Pick the one you can get to.
Photo: Exchange Tower via Tagvenue
Photo: SkyCity Adelaide
Adelaide
Wednesday 9 September
9am to 3pm
SkyCity Adelaide
Photo: Works by Scentre Group via Tagvenue
Sydney
Thursday 10 September
9am to 3pm
Works by Scentre Group
Photo: Black Hide Steakhouse
Brisbane
EliteWednesday 23 September
10am to 4pm, plus a networking hour after
Black Hide Steakhouse, Queens Wharf
Photo: Pipi's Restaurant
Gold Coast
EliteThursday 24 September
10am to 4pm, plus a networking hour after
Pipi's Restaurant
Photo: Queenstown, New Zealand
Queenstown
SoonDates coming soon
New Zealand
Venue announced soon
What changes
after a day in the room.
Before the day
Guessing where AI fits.
Everything still runs through you.
Paying for tools nobody opens.
Starting over whenever technology changes.
After the day
Knowing what to build and why.
Systems your team owns and runs.
A setup connected to the work already happening.
Capability that compounds as tools change.
What owners say
From the room.
Filmed at the end of the day, in the room, by the people who spent it building.
From the room.
It's not even the time it saves me, it's getting it out of my headspace.
Built in 30 minutes what took 6 months.
I built a lead management system, lead nurture and a referral program in a day.
It was very easy to follow. Exactly what we needed.
Who this is for
For owners building the next version of their business.
Built for business owners, and the person they send to run the systems. Not a talk about AI. A day spent building it.
This is for you if
You want AI working in the business, not talked about.
You have real work waiting, and you would rather build on that than on examples.
You want the work out of your head and the whole team running it.
You would rather own it than rent it every month or hand it to someone else.
You learn by doing, and one day in the room suits you better than a course.
You do not need
To know what to build before you come.
You bring the business context. We help identify what is worth building first, then build it with you.
No technical experience. The setup happens on your own laptop, with us beside you.
No experience with AI. People do not know how easy it can be until they are shown the right way.
"I felt like a dinosaur, now I have direction."An attendee, on video
The schedule
The shape of the day.
This is the shape of every day. The hours are on each city’s ticket, and Luke and Harvey are in the room for all of it.
Request a place-
8:45am
Arrival.
A quiet start, with your own laptop on the table.
-
9:00am
The install.
Our own setup goes onto your laptop. The same one we build with every week, and the only install you will need.
-
10:00am
Connected to your business.
The software you already run, wired in and working on real jobs.
-
11:00am
Building, one on one.
Luke, Harvey and the team at your table. You bring the business context. We build the first thing with you.
-
1:00pm
The second build.
By now you have seen how it works. This one you drive, with us beside you.
-
2:30pm
What the room built.
Everyone sees what landed, and what each of us does with it next.
-
3:00pm
It leaves with you.
The setup and everything you built live on your own laptop.
Ownership
Capability that compounds
as the tools change.
Installed and handed over in a day. The systems live on your own laptop, and the capability stays yours.
Businesses represented
400+ business owners through the room.
Built in businesses like yours.
The Selr AI team
Who you spend the day with.
The same people who build these systems inside businesses are the ones sitting with you for the day.
Founder & CEO
Luke Heka
Luke has been building AI systems for businesses since 2021, running his own companies on the same systems he builds for clients. He founded Selr AI to close the gap between what AI can do and what Australian businesses actually use it for. His rule is simple: show a working system, never a slide.
On the day
Runs the day and works the room.
Head of Development
Harvey Shaw
Harvey leads the development team behind every client build, turning scoped plans into systems that hold up in the real world. He sets the engineering standard across Selr, reviewing what ships and mentoring the developers who build it. His measure of done is whether it still works six months after handover.
On the day
Builds beside you on your own laptop.
Lead Developer
Satyam Sharma
Satyam is a lead developer building AI systems across client work, taking each build from first scope to a working install.
On the day
Builds with you through every install.
Lead Developer
Chris Choi
Chris is a lead developer across client engagements, building and refining the systems that come out of every install.
On the day
Keeps every build in the room moving.
FAQ
No. You bring the business context. We help identify what is worth building first, then build it with you.
No technical experience needed. The day is built for business owners and the people they send to run their systems.
Bring the work laptop you use in your business.
Claude Max is required. It is billed directly by Anthropic and is approximately A$155 per month.
With four days’ notice, your place moves to a later date.
Yes. Send the person who runs your systems.
Claude Code, a library of skills, and the tools your business already uses, set up on your own laptop.
That depends on your business. You build your real system in the room.
Gmail, Xero, Shopify, CRM, Slack and more.
Bring the business you want to work on first. The right setup depends on how your businesses operate.
The setup and the work you build live on your laptop. They are yours to keep.
The workshop is a live, in-person day spent building on your own work. An online course is a different way to learn.
Elite is the access tier. The same foundation, with a smaller room and more one-to-one time around the work.